FRANCHISING

Open a LAB


America's First Automotive Customization Franchise

Joining THE LAB – Legends Auto Boutique franchise program is a transformative opportunity for entrepreneurs and existing shop owners ready to take their business to the next level. If you’re looking to rebrand under a nationally recognized name and provide exceptional services to your community, partnering with THE LAB is your next step.

WHY PARTNER WITH uS?

National Reputation

The LAB is a trusted name for exceptional service, customization, and community engagement.

Revenue Growth Potential

Existing businesses have seen revenue increases of up to 250% by becoming a LAB location.

Flexibility

You're in control. Choose the services that align with your expertise and local demand and tweak as you go.

bring our mission into your community

As a LAB Partner, you’ll benefit from our proven systems, support, and reputation while retaining the flexibility to choose which services your location offers. From exterior and interior customization to car clubs and events, the possibilities are as dynamic as your vision.

This is a hands-on, entrepreneurial journey that requires dedication and leadership. If you’re ready to grow your business and align with a trusted brand, THE LAB is ready for you.

WHAT WE PROVIDE

As a LAB Franchisee, you will be provided the tools necessary to begin your business journey on a platform that is level with our brand's current standing. We will get you off the ground and be with you every step of the way.

Shop Design

We will transform your building to align with THE LAB’s branding, ensuring the look and feel reflects the same style and atmosphere as our flagship location in North Haven, CT.

Social Media & Marketing

Your location will be featured on our main LAB social media accounts, giving you the same national recognition and reach as our original store.

Website Integration

Your LAB location will be listed on our website, allowing customers to explore all LAB locations and select the one nearest them.

Parts Discounts

Gain access to exclusive discounts on parts for every make and model through our dealer accounts, maximizing profitability on every sale.

Training

Our team will personally train your staff on specialized services to meet THE LAB’s high standards of quality.

Management Support

Our management team will work closely with yours to ensure smooth operations and continuous growth.

Selectable services

As a LAB Partner, you’ll have the flexibility to decide which services best suit your location and community. This flexibility allows you to tailor your LAB to your market while maintaining THE LAB’s exceptional standards.

  • Exterior + Interior Customization

  • Performance Enhancements

  • Vehicle Service + Repairs

  • Vehicle Sales

  • Spa Services

  • Car Clubs + Community

  • Events, Car Shows, + Meets

Embracing a Commitment to Excellence

To meet THE LAB’s standards, you’ll invest in remodeling your shop to reflect our branding, including:

  • Mandatory LAB Signage
  • Painting & Furniture Upgrades
*Cost sharing agreements may be discussed based on your location’s needs.

A GREAT FIT FOR CURRENT SHOP OWNERS

If you already own a shop and want to elevate your brand, THE LAB is an ideal partner. By joining, you’ll gain access to a nationally recognized name, industry-leading resources, and a chance to grow your revenue by up to 250%.

"Joining THE LAB isn’t just about rebranding—it’s about creating something extraordinary for your community and elevating your business to new heights."

- GIOVANNI PETRUZZIELLO, FOUNDER/CEO

GET STARTED

Ready to take the leap?